How the Beckhams and Ellen DeGeneres are inspiring the cottagecore trend
- Posted on April 19, 2026
- By South China Morning Post
- 0 Views
The cottagecore aesthetic has evolved from niche trend to mainstream phenomenon, with influential celebrities and luxury brands driving its popularity. High-profile figures like the Beckhams and Ellen DeGeneres have embraced rural-inspired fashion and lifestyle choices, while celebrities including Meghan Markle launched curated product lines featuring orchard and garden themes. Premium brands such as LoveShackFancy and Summerill & Bishop capitalize on this movement by offering cottagecore-inspired collections that blend vintage charm with contemporary design, making pastoral elegance accessible to affluent consumers.