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How the Beckhams and Ellen DeGeneres are inspiring the cottagecore trend

  • Posted on April 19, 2026
  • By South China Morning Post
  • 0 Views
In brief

The cottagecore aesthetic has evolved from niche trend to mainstream phenomenon, with influential celebrities and luxury brands driving its popularity. High-profile figures like the Beckhams and Ellen DeGeneres have embraced rural-inspired fashion and lifestyle choices, while celebrities including Meghan Markle launched curated product lines featuring orchard and garden themes. Premium brands such as LoveShackFancy and Summerill & Bishop capitalize on this movement by offering cottagecore-inspired collections that blend vintage charm with contemporary design, making pastoral elegance accessible to affluent consumers.

How the Beckhams and Ellen DeGeneres are inspiring the cottagecore trend
How the Beckhams and Ellen DeGeneres are inspiring the cottagecore trend

Brands like LoveShackFancy and Summerill & Bishop are embracing the aesthetic, while even Meghan Markle has her own line of orchard-inspired products.
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Author
South China Morning Post

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