How Swarovski went from £65 crystal monkeys to global creative powerhouse
- Posted on February 11, 2025
- By The Telegraph
- 2 Views
![](https://www.telegraph.co.uk/content/dam/fashion/2025/02/10/TELEMMGLPICT000411651193_17391878731710_trans_NvBQzQNjv4Bq-jVO-XlIbbRJd6sFDdcFIcQaxesgC70eakJJeiu6_ys.jpeg?impolicy=Twitter-Standard)
How Swarovski went from £65 crystal monkeys to global creative powerhouse
![](https://www.telegraph.co.uk/content/dam/fashion/2025/02/10/TELEMMGLPICT000411651193_17391878731710_trans_NvBQzQNjv4Bq-jVO-XlIbbRJd6sFDdcFIcQaxesgC70eakJJeiu6_ys.jpeg?impolicy=Twitter-Standard)
Having sent her family’s crystals glittering down high-fashion runways, Nadja Swarovski is now transforming a British countrywear label