How nostalgia marketing is reviving festive campaigns while bridging generations
- Posted on October 18, 2024
- By Financial Express
- 4 Views
How nostalgia marketing is reviving festive campaigns while bridging generations
The key is to invoke the past without making your brand seem outdated. Brands must ensure their nostalgic elements align with their identity, employing visual and sensory cues that evoke cherished memories while blending them with contemporary relevance.
