How New Balance Went From ‘Dad Shoe’ To Scoring The No. 1 NBA Draft Prospect
- Posted on June 24, 2025
- By Forbes
- 2 Views
How New Balance Went From ‘Dad Shoe’ To Scoring The No. 1 NBA Draft Prospect
By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.
