How Lucila Safdie Became the Go-To Brand for Internet It-Girls
- Posted on February 20, 2026
- By Vogue
- 5 Views
How Lucila Safdie Became the Go-To Brand for Internet It-Girls

After a viral pair of shorts and co-signs from pop’s new guard, the London designer chose longevity over hype — scaling a tightly coded universe through her film club and pop-ups.