How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user
- Posted on May 9, 2025
- By Financial Express
- 1 Views
How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user
By 2003, LEGO's sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single day. The appointment of a new CEO changed their ball game.
