How Kitsch founder Cassandra Morales Thurswell got women to switch to bar shampoo
- Posted on February 10, 2026
- By CNBC
- 3 Views
How Kitsch founder Cassandra Morales Thurswell got women to switch to bar shampoo
Cassandra Morales Thurswell founded Kitsch at 25 to make better hair bands, but the product line keeps growing, with bar shampoo a big breakthrough for women.
