How K-pop idols are helping Korea’s ‘kimjang vest’ make a comeback
- Posted on November 29, 2025
- By South China Morning Post
- 5 Views
How K-pop idols are helping Korea’s ‘kimjang vest’ make a comeback
The iconic vest, long associated with older women making kimchi in the countryside, is being revived by young consumers embracing the ‘grandma-chic’ aesthetic.
