How Fisherman’s Wharf is hoping to draw locals back amid decline in tourist spending
- Posted on September 14, 2025
- By San Francisco Chronicle
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How Fisherman’s Wharf is hoping to draw locals back amid decline in tourist spending

Fisherman’s Wharf remains San Francisco’s most-visited destination, but the city is hoping to create a more vibrant experience on the street level, with plenty to do even on a small budget.