How Emergency gave birth to Thums Up after forcing out four global giants
- Posted on June 23, 2025
- By Financial Express
- 1 Views
How Emergency gave birth to Thums Up after forcing out four global giants
The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies dilute their equity to 40% and, in certain sectors, reveal proprietary technologies and trade secrets.
