How brands are turning to ad tech for customer retention
- Posted on November 10, 2024
- By Financial Express
- 1 Views
How brands are turning to ad tech for customer retention
Also acquiring a new customer is almost 4-16X more expensive as compared to re-engaging an existing customer and it also leads to one more additional fact the probability of transacting with an existing customer is 45-60% more as compared to a newly acquired customer.
