How Acqua di Parma’s CEO Is Navigating the Future of Fragrance

  • Posted on January 20, 2026
  • By Vogue
  • 5 Views
How Acqua di Parma’s CEO Is Navigating the Future of Fragrance

The LVMH-owned fragrance house has tapped Michael Fassbender as its first ambassador in its 110-year history. CEO Giulio Bergamaschi unpacks the strategy.
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Author
Vogue

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