How Acqua di Parma’s CEO Is Navigating the Future of Fragrance
- Posted on January 20, 2026
- By Vogue
- 5 Views
How Acqua di Parma’s CEO Is Navigating the Future of Fragrance

The LVMH-owned fragrance house has tapped Michael Fassbender as its first ambassador in its 110-year history. CEO Giulio Bergamaschi unpacks the strategy.