How A $200 Million Pea Protein Business Is Fueling The Ozempic Generation
- Posted on February 27, 2026
- By Forbes
- 2 Views
How A $200 Million Pea Protein Business Is Fueling The Ozempic Generation

Since the 1980s, the Lorenzen family has grown its protein powder business, Puris, into an AgTech power player. Now the preferred supplier for food brands seeking craveable recipes for GLP-1 users—it’s helping America become ‘protein independent