Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun
- Posted on March 12, 2025
- By Financial Express
- 5 Views

Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun

Samsung and Snapchat bring an interactive Holi experience with an AI-powered AR Lens. Users can tilt their heads to select colors, mimicking Holi traditions in a digital format.