Greedy ruthlessness has had a great PR campaign in business – but these toy shop owners show a better way
- Posted on August 11, 2025
- By The Guardian
- 1 Views

Greedy ruthlessness has had a great PR campaign in business – but these toy shop owners show a better way

The husband-and-wife founders of The Entertainer, which has 160 stores in the UK, will soon transfer their business to their employees. It shows that profit isn’t the only thing worth caring about, writes Zoe Williams