Goodbye, Fair Boy! Emami’s ‘Smart’ rebranding and the road ahead
- Posted on January 14, 2025
- By Financial Express
- 3 Views
Goodbye, Fair Boy! Emami’s ‘Smart’ rebranding and the road ahead
With its new identity, Smart and Handsome aims to carve out a larger share of the booming male grooming market, reaching a younger demographic and offering affordable yet aspirational products.
