Gold demand set to remain resilient ahead of Akshaya Tritiya; Bullion remains preferred safe-haven for wea
- Posted on April 18, 2026
- By Business News Today
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- 1 min read
Gold demand set to remain resilient ahead of Akshaya Tritiya; Bullion remains preferred safe-haven for wea
Gold demand remains strong ahead of Akshaya Tritiya, with retail investors viewing bullion as a key wealth creation tool. Despite high prices, the festival drives demand, supported by gold's safe-haven appeal amidst global uncertainties. Younger buyers are increasingly opting for lightweight jewellery and digital gold, while investment products like coins and bars are also gaining traction.