Going desi in the global age: PhonePe's strategy to expand as an India-centric startup
- Posted on October 21, 2024
- By Business News Today
- 1 Views
Going desi in the global age: PhonePe's strategy to expand as an India-centric startup
PhonePe, backed by Walmart, focuses on made-in-India products. It launched Indus Appstore and Pincode to compete with Google, Apple, Flipkart, and Amazon. The company achieved a 74% revenue increase in FY24 and returned to profitability. PhonePe aims to create jobs and drive India's digital payments growth.
