Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power
- Posted on March 7, 2026
- By Fortune
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Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power
“This generation has more spending money than you'd think,” DKC President Matthew Traub said.
