Gen Alpha influences 1.46X more family purchases as digital media consumption rises by 60%: reveals Kantar report
- Posted on November 13, 2024
- By Financial Express
- 2 Views
Gen Alpha influences 1.46X more family purchases as digital media consumption rises by 60%: reveals Kantar report
The report has been made after surveying 2,450 children aged five to 14 years and their parents from 14 cities, the company revealed.
