From the ghats of Sangam to digital dominance: Influencers race to make the most out of Mahakumbh 2025

Maha Kumbh, held after 144 years, has attracted millions of devotees and turned a digital sensation. Social media influencers and tech enthusiasts are documenting and sharing the event. The sacred gathering is being broadcast globally by YouTubers. Selfies with political leaders and traditional rituals at ghats highlight the blend of technology and spirituality at the event.