From Sahara to Dream11: Harsh Goenka calls India's cricket jersey as 'real brand survival test'

Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Many past sponsors like Sahara and Byju's faced financial or legal issues. The Board of Control for Cricket in India seeks a new sponsor for the Asia Cup. Despite the 'jersey jinx,' the sponsorship remains highly desirable.