From Pushpa 2 to Fighter: How movies drove 770+ hours of TV ads in 2024
- Posted on January 29, 2025
- By Financial Express
- 2 Views
From Pushpa 2 to Fighter: How movies drove 770+ hours of TV ads in 2024
Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 films partnering with brands for 770+ hours of TV ads.
