From politics to perfume: Madison’s Vanity founder Ariel Letterick wants to make refined fragrance without the clichés
- Posted on October 6, 2025
- By The Globe and Mail
- 1 Views

From politics to perfume: Madison’s Vanity founder Ariel Letterick wants to make refined fragrance without the clichés

The former policy adviser traded in politics for perfume-making, aiming for structured, balanced scents