From Nike and Hublot to wearable tech—meet Whoop's new collaborator
- Posted on January 23, 2026
- By The Arizona Republic
- 4 Views
From Nike and Hublot to wearable tech—meet Whoop's new collaborator

Whoop taps designer Samuel Ross (SR_A) as Global Creative Director for Project Terrain—limited bands + technical apparel drop through 2028.