From 'Gangnam style' to 'Squid Game': Why South Korean wave is sweeping the globe

South Korea's cultural exports, such as K-dramas, music, and literature, are rapidly gaining global popularity and generating substantial revenue. Influenced by its past, the country aims to increase cultural export revenue from $13.2 billion in 2022 to $25 billion by 2027, targeting new markets like Europe and the Middle East.