French spirits giant Pernod Ricard in merger talks with Jack Daniel's owner
- Posted on March 27, 2026
- By Le Monde
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French spirits giant Pernod Ricard in merger talks with Jack Daniel's owner
The discussions come as the alcohol sector faces a difficult global environment, with consumption falling among younger drinkers and new tariffs – particularly in the United States – hurting major producers. Pernod Ricard has been especially affected by US duties.