Ford's new line of affordable vehicles to start at about $30,000

DETROIT (Reuters) -Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals. Ford is investing nearly $2 billion in the plant, which produces the Escape and Lincoln Corsair, retaining at least 2,200 jobs, it said in a statement. Chinese carmakers such as BYD have streamlined their supply chain and production system to produce EVs at a fraction of the cost of Western automakers.