FMCG stock-ready vans reducing replenishment times in rural areas

FMCG companies such as Godrej Consumer, Britannia, and ITC have implemented a new model using stock-ready vans to decrease stock replenishment time with rural retailers. This involves a stock distribution vendor connecting a stockist with a van driver to deliver products in 4-5 villages per day, aiming to reduce revenue loss and meet the growing […]