FITUR 2026 Expands Its Travel Technology Area by 50%

As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026. Tech firms have taken a leading role when improving processes optimisation, fostering sustainability, making the most of the traveller experience and creating new business models. In summary, it stands as one of the key pillars of the International Tourism Trade Fair, FITUR, held from 21 to 25 January.