Finding a new fit with Gen Z: Amazon Fashion is betting its shirt on the identity-driven youth in Tier II and III cities
- Posted on June 4, 2025
- By Financial Express
- 2 Views
Finding a new fit with Gen Z: Amazon Fashion is betting its shirt on the identity-driven youth in Tier II and III cities
Against this backdrop, it’s easy to see why Amazon Fashion rebranded its Gen Z storefront from the functional “Next Gen Store” to a quirky “SERVE”.
