Financial services stocks: Buy, sell, hold? Depends on what you own; 5 stocks with with an upside potential of up to 34%

In a bullish market, it is difficult to imagine that things can go wrong. Similarly, pessimism rules in a bearish market. In both market conditions, the tendency is to paint everything with the same brush. It would, however, be a mistake to do so where the financial services sector is concerned. While all companies fall under the umbrella term “financial services”, they have vastly different operating matrices and should be assessed individually. Just to put this in perspective: Is BSE a financial services stock? Should it be equated with an NBFC or an online insurance provider?