Festive Season Fuels Business Optimism to Multi-Year High

Dun & Bradstreet, a global leader in business decisioning data and analytics, released the Composite Business Optimism Index (BOI) for Q4 2024, which stands at 94.8, 20.2% higher than Q3 2024. All the six optimism indices have shown improvement, with optimism for net sales reaching its highest level in 15 quarters. The Dun & Bradstreet Composite Business Optimism Index, which has been measuring the changing business sentiment of India Inc. since 2002, is a leading indicator for India's overall g