EU FTA positive, but Swiss Franc giving a tough time to Indians: Adrian Bosshard

Switzerland's Rado luxury watch company sees its price advantage from a new trade deal with India largely cancelled out. The rupee's depreciation against the Swiss franc has reduced the expected benefits. The India-European Free Trade Association deal, starting in October 2025, aims to lower import tariffs on Swiss watches. However, currency fluctuations are impacting the final cost for Indian consumers.