ET Exclusive: India regarded as centre of innovation due to market dynamics, startup scene, says Jim Peck, Global CEO NielsenIQ
- Posted on October 21, 2024
- By Business News Today
- 2 Views
ET Exclusive: India regarded as centre of innovation due to market dynamics, startup scene, says Jim Peck, Global CEO NielsenIQ
India has become the largest global capability center (GCC) for NielsenIQ, according to CEO Jim Peck. He emphasized that India is no longer seen merely as a low-cost hub for basic tasks but is now recognized as a center for innovation, driven by advancements like Aadhaar and UPI, along with a vibrant startup ecosystem.
