End of an Era? 40 million Indian homes quit paid TV in 6 years
- Posted on December 26, 2025
- By Financial Express
- 6 Views
End of an Era? 40 million Indian homes quit paid TV in 6 years
India’s linear TV audience fell from 705 million viewers in the March quarter of 2025 to 689 million by the September quarter, according to Kantar’s Media Compass Report, Q3 2025.
