E.l.f. cuts guidance after 'soft' January, citing TikTok ban saga and LA wildfires as headwinds
- Posted on February 6, 2025
- By CNBC
- 1 Views
![](https://image.cnbcfm.com/api/v1/image/107280160-1690920866993-gettyimages-1566548551-ELF_EARNS.jpeg?v=1738872575&w=1920&h=1080)
E.l.f. cuts guidance after 'soft' January, citing TikTok ban saga and LA wildfires as headwinds
![](https://image.cnbcfm.com/api/v1/image/107280160-1690920866993-gettyimages-1566548551-ELF_EARNS.jpeg?v=1738872575&w=1920&h=1080)
E.l.f. Beauty has been one of the cosmetic industry's biggest winners, but its growth has slowed and recent product launches have underperformed.