Ehab Al Kuttub's Insights on Crisis-Proofing Global Brands: Lessons in Digital and Reputational Risk Management
- Posted on November 5, 2025
- By International Business Times
- 4 Views
Ehab Al Kuttub's Insights on Crisis-Proofing Global Brands: Lessons in Digital and Reputational Risk Management
The future of crisis response lies in strategic anticipation. For practitioners like Ehab Al Kuttub, the objective is not just to clean up reputational fallout—it's to reframe narrative risk as a core operational threat and embed resilience into the digital DNA of global institutions.
