Ebbing demand for China's favourite firewater adds to debt concerns

Kweichow Moutai's share price and sales have declined due to China's economic woes and changing consumer tastes. Guizhou province, heavily reliant on Moutai for revenue and debt repayment, faces financial challenges. Despite efforts to boost sales and international expansion, demographic changes and inventory issues pose significant obstacles to Moutai's growth and, consequently, Guizhou's economic stability.