Early rains a dampener for seasonal FMCG sales, but FY26 growth outlook intact
- Posted on June 4, 2025
- By Financial Express
- 2 Views

Early rains a dampener for seasonal FMCG sales, but FY26 growth outlook intact

Unseasonal rains and an early monsoon have disrupted peak summer sales for FMCG companies. While urban markets remain tepid, rural demand and digital channels are offering a silver lining to the sector’s growth outlook.