Duolingo's owl mascot is alive after all. What did it gain from faking his death?
- Posted on February 26, 2025
- By NPR
- 3 Views
Duolingo's owl mascot is alive after all. What did it gain from faking his death?
Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.
