Doritos at $7 a bag ended up costing PepsiCo billions
- Posted on April 7, 2026
- By Business News Today
- 0 Views
Doritos at $7 a bag ended up costing PepsiCo billions
In an unexpected twist, Frito-Lay, a subsidiary of PepsiCo, is slashing prices by as much as 15% on beloved snacks like Doritos and Cheetos. This strategic decision comes after a challenging period marked by shrinking sales and displacement by more affordable competitors.
