Don’t monkey around with FOMO: 5 moment marketing rules from viral Punch trend

“The key thing in moment marketing is that there is an event hitting the news in a big way. If you remove all the clutter, what you’re trying to do is—you’re piggybacking on something that has just happened,” Ashish Bhasin, Founder, The Bhasin Consulting Group and former CEO Asia Pacific Dentsu, told financialexpress.com.