Did Shark Tank India overvalue Joyspoon? The ‘mukhwas’ gamble that divided investors
- Posted on February 11, 2025
- By Financial Express
- 2 Views
![](https://www.financialexpress.com/wp-content/uploads/2025/02/Untitled-design-21.png)
Did Shark Tank India overvalue Joyspoon? The ‘mukhwas’ gamble that divided investors
![](https://www.financialexpress.com/wp-content/uploads/2025/02/Untitled-design-21.png)
Joyspoon attempts to differentiate itself by offering a “healthier” version of mukhwas, using alternatives like coconut sugar and jaggery while avoiding artificial colours and flavours.