Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again

(Bloomberg) -- Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand.Most Read from BloombergIs This Weird Dome the Future of Watching Sports?NYC’s Subway Violence Deters Drive to Bring Workers Back to OfficeDon’t Shrink the BusNYC Congestion Pricing to Take Effect After Years of DelaysNYC Congestion Pricing Takes Effect After Years of DelaysDecades-old product names for PCs such as “XPS” and “In