Delhi HC restrains misuse of 'Pookie Baba' Aniruddhacharya’s persona online

The Delhi High Court has protected preacher Aniruddhacharya's personality rights. Social media platforms must remove content misusing his name, voice, or image. The court found a strong case for infringement, rejecting defenses of parody. Unauthorized use of a person's identity violates their rights. Immediate relief prevents irreparable harm to his reputation and goodwill.