David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
- Posted on April 22, 2026
- By Fortune
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- 1 min read
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment

David's Bridal CBO Elina Vilk says companies chasing a discrete AI return-on-investment are asking the wrong question—and missing the real opportunity.