Cracker Barrel shares climb as it abandons controversial new logo amid backlash after Trump weighs in
- Posted on August 27, 2025
- By Business News Today
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Cracker Barrel shares climb as it abandons controversial new logo amid backlash after Trump weighs in

Cracker Barrel's shares surged after the restaurant chain scrapped its new logo following intense backlash, including criticism from Donald Trump. The modern logo, which removed the iconic "Old Timer" figure, sparked outrage, leading to a stock plunge. The company acknowledged the misstep, reverting to the original logo and reaffirming its commitment to Southern hospitality.