Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Rising Google Ratings Offer Hope
- Posted on March 11, 2026
- By International Business Times
- 4 Views
Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Rising Google Ratings Offer Hope

Cracker Barrel profits plunged 94% in Q2 2026 amid backlash to its 'woke' rebrand, though improving Google ratings suggest some customer sentiment may be shifting.