Costco's founder met Jeff Bezos for coffee—his advice helped turn a near-death Amazon into a $2 trillion business
- Posted on November 17, 2024
- By CNBC
- 2 Views
Costco's founder met Jeff Bezos for coffee—his advice helped turn a near-death Amazon into a $2 trillion business
In 2001, tech stocks went bust and Amazon struggled. A coffee meeting with Costco founder Jim Sinegal helped convince Jeff Bezos to rethink his prices.
